"If being a good entrepreneur is not a sufficient condition to make good wine, not understand why being a bad businessman should be a necessary condition. "
With all due respect to those who cultivated a rather 'too romantic, the wine is an extraordinary attempt to make sense of life _ but it is also political.
The thinking is difficult to understand the current crisis of Asti, Barbera, the home, for which the Minister has granted Galan crisis distillation to remove the stocks: the grapes will be able to divenatre excess alcohol .
The economic crisis has struck again: the demand has shrunk, exports have regained momentum slightly in the first half of 2010 (thanks especially to the American market and the favorable change in our wines), the forecasts are again uncertain for this year. Small wonder: Italy has wonderful producers, but global competition is increasingly large, with entire areas that are open to the worship of Bacchus in the last ten to twenty years', and that today fail to realize productions of excellence, although lacking the coat of arms of the French. In parallel, the decrease in demand - this is a script already seen - mainly affects middle-and low-end manufacturers. They are the "wineries always on the verge of bankruptcy" targeted by Angelo Gaja, in a letter published by the press, taken up by Corriere della Sera, and accessible on a site worthy and always on time, "the numbers of vino.it "edited by Marco Baccaglio.
Angelo Gaja is the most brilliant entrepreneurs of the wine we have in Italy, a true innovator, he has put a lot of quality and passion in the brand, from Ferragamo to make wine from Piedmont. His is a wine that has nothing that is "made in Italy": it has only "made in Gaja." Gaja has worldwide exposure, but is familiar with the mosaic of local producers who work in the Piedmont hills. Market fragmentation is a typical feature of European countries, think that there are only about ten thousand Bordeaux wine, which is two and a half times the number of firms that do the same work in the United States.
would be normal to expect a major consolidation, which has not yet been seen, in part for reasons of pride and particularism, but partly because of the subsidies to the rain of European agricultural policy.
In his letter, Gaja says, with conviction, which helps to "small" in crisis as nothing more than a way to devote public money to "support a lost cause." The cellars were going to be driven insane request to produce, by 2010, greater quantity, when the market was already largely inflated by the excess. The outrage at the waste of state resources, renowned Gaja is extemporaneous and sterile. The occasional rebuke newspapers, opposing "army, hungry and hard to combat, organized by sucking public money."
The current situation, as well as the economic slowdown, is liable to a restructuring of the CAP, strongly supported by former Commissioner Mariann Boel Fischel. European agricultural policy for years has eaten half the budget of the Commission. In the face of numerous controversies (eg the effects on developing countries, where the primary sector is necessarily greater part of the economy, over-subsidized and exports below cost), has recently been more or less brought under control.
There is still some way to go to disassemble a machine like no anachronism, but something has been done. In particular has come out of a logic to which 70% of farm subsidies were earmarked for destruction of surplus, and is, at least in part, opening the market (though still poorly), giving more flexibility in production and marketing of wine.
hell broke loose! These rules - in itself rather timid - they have been welcomed as an unexpected advance of doomsday, publicly blame the monkeys typists oenologically more polished, contrasting in the name of the false god of "authenticity" of the product.
things to do would be known. The quality of wines around the world, has improved spectacularly in the last twenty years. The producers of our country are too many and too contentious to be strong in foreign markets, and the mythology of the good vineron expected that he will not face marketing (such as whether to promote what is produced to be a bad thing), would serve to consolidate and aggregate bid. Would, in short, understand that you do not surrender to the romance of the vine and terroir if you 'really firm.
If being a good entrepreneur is not a condition enough to make good wine, you do not understand why, being a bad businessman should be a necessary condition.
As long as the production of wine will continue to be affected by such a massive intervention of the state, continue to have a bifurcated market: on the one hand, companies that already compete in international markets, which are forced to ' efficiency from the competition there is, on the tables of the world, including Barbera and Pinot noite or between Barolo and Cabernet Sauvignon. Across the sucking of public money, lined up on parade in defense of their back garden, under the banner of "Made in Italy".
If the new agriculture minister will do something sensible and liberal for Italian wine, does not miss opportunities.
Alberto Mingardi
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