Tune The first hotel in Europe opens in London next August 30.
A good idea or not?
bacteria competition from traditional hotels?
For the moment industry players are skeptical, but why pay more for something that guests do not use?
And remember that the service is the prince of a hotel bed, the experience of the rest.
So why should not have happened?
My opinion is that these hotels will be successful, the great hotelier groups also worked on this path of low-cost, or taking away the low-cost brand from one brand, not to undermine the brand image, built over many years of competition in the marketplace, or in combination with the main brand, saying: "This is our way of life you experience a low-cost ".
Surely there are many different customer segments, and many do not price sensitive, who still prefer the offer hoteliera standard, even if it is incorrect to reduce this such offer, a straightforward list of services.
The evocation of the experience has always been the key factor and one without money, so be careful.
The road to winning the hotel is low-cost to create in the minds of potential customers' evoked a positive and authentic, something not too empty.
addition, the positive point is the fact to have more money available for other activities, such as shopping, going to restaurants, to name a few.
Businessmen, I may well accept the 'idea even though they may complain about the absence of a real desk where you can work comfortably.
In all cases, a big good luck to the first low-cost hotel chain.
If you liked this post, please leave a comment, thanks!
0 comments:
Post a Comment